Business Tourism Event - September 2024

Adopting AI for Business Events

our Keynote Speaker Mark Kelly
Founder of AI Ireland and the AI Awards. Mark is a highly acclaimed Executive Search Consultant and prominent influencer specialising in Artificial Intelligence, Machine Learning and Data Science markets.
Mark will be joined by a panel of our sectors’ key representatives will join us to delve into the world of AI – the future of business intelligence. Our workshop will allow us to collectively explore practices, platforms that we can adopt to strengthen Business Events and leverage our reach. Programme will be announced shortly.
Programme
15:00-15:30
Registration
15:30 - 15:35
Opening
Noel Mitchell, AIPCO
15:35 - 15:40
Leopardstown & Levy Ireland Racecourse Presentation
Joanna Doran, Marketing Manager at Horse Racing Ireland / Leopardstown Racecourse
15:42 - 16:20
Adopting AI for Business Events – Current Trends
Mark Kelly, AI Ireland
16:20 - 16:40
Workshop – Practical Application of AI
Exploring how AI can revolutionise event planning and management with hands-on tools and real-world applications
16:40 - 17:20
Panel Discussion – How our sector is using AI
Chair: Mark Kelly
Positive Carbon’s Via AI’s Driven Food App
Lenny Fearon, Levy Ireland Culinary Director & Executive Head Chef of The CCD
AI In AV Production
Dani Hadley, Account Director, Sound & Light AV
Personalised Itineraries, Virtual Assistance & Promotion
John Burke, AIPCO
17:20 - 17:35
Q&A
17:35 - 20:00
Reception kindly hosted by Leopardstown Racecourse & Levy Ireland
Speaker Bios

Mark Kelly
Founder of AI Ireland and AI Awards
Mark’s expertise is widely recognised, with his work featured in The Sunday Times, Irish Times, and as a media commentator for RTE and Newstalk. He is a top 10 keynote speaker on AI, with notable clients like Amazon, Microsoft, and Meta. His presentations are known for their vibrant and insightful perspectives on the future of innovation.

Lenny Fearon
Levy Ireland Culinary Director & Executive Head Chef of The CCD
Lenny in his position as Levy Ireland Culinary Director & Executive Head Chef of The CCD will introduce a new initiative with Positive Carbon a new food waste app using AI, which has just been launched in The CCD and will be available across the entire Levy Ireland venue portfolio in the coming months. Lenny is incredibly passionate about driving the Levy sustainability agenda and has implemented a huge amount of exciting changes to ensure they reach our goal of Net Zero by 2027.

Dani Hadley
Account Director, Sound to Light
The events industry has always been a significant part of her life.
As Account Director at Sound To Light, her family’s AV company which was founded in 1984, she grew up surrounded by a passion for running successful events. It is with great enthusiasm that we embrace new technology.
With over 20 years experience in owning and operating her own U.K based event space, this has provided her with a comprehensive understanding of event planning, and the ability to orchestrate success from various perspectives.
Dani is currently pursuing a Master’s in “Sustainable Tourism & Event Management”.
She is passionate about delivering sustainable and exciting Audio Visual experiences for the events industry.

John Burke
AIPCO
John is an AIPCO council member and also a Co – Founder & Director at venuesworld.com™ . With offices in 36 destinations across EMEA and ASIA delivering localised site selection, contract negotiation and destination management services in 36 countries worldwide.
25 year’s experience within the international hotel and event management sectors in Europe and North America
Responsible for Client Relationship management, Supplier contracting & negotiating on behalf of and for key global accounts
Responsible for the implementation of the strategic growth of the venuesworld.com™ brand to include geographical reach and client services.
Strives to ensure that venuesworld.com™ delivers for its clients globally with ambitions to create a global brand within the meetings and events sector.

Joanna Doran
Leopardstown Racecourse
Joanna Doran has been Marketing Manager with Leopardstown Racecourse since August 2023. The marketing team at Leopardstown are focused on providing outstanding customer experiences, both on race-days and outside of those as an events venue. The team produce best-in-class marketing campaigns to promote both the sport and Leopardstown race-days. Highlights throughout the year include Dublin Racing Festival, the Leopardstown Christmas Festival and Irish Champions Festival. This summer Leopardstown was delighted to welcome Melanie C, Bonnie Tyler, Lyra, Chasing Abbey and Hermitage Green as part of the long-running Bulmers Live at Leopardstown concert series. With almost 20 years experience in marketing, Joanna previously spent six years with Triathlon Ireland. She has also worked in the Pharmaceutical and Professional Services industries with Bayer Ltd. and Arthur Cox respectively.

